▸ cellground
Dark charcoal and mid-grey sit together across the full field in a dense, shifting pattern of small off-white squares and rectangular cells. The cells vary in density across the surface, thinning in some zones and concentrating in others, creating horizontal bands of relative darkness and relative openness without formal borders. The blended fibre ground shifts between grey values throughout, so no two areas of the field read as the same tone.
PLATE II — OF VII▸ CellgroundThe red you see in the field is not one red. It is seven dye lots, each pulled at a slightly different hour from the same copper vat,the variation lives only in the wool, never in the recipe.
PLATE III — OF VII▸ Cellground
PLATE IV — OF VII▸ CellgroundA rug is sized to read once, in full, as you walk past it. The longer sizes tell a different story across a whole room.
PLATE V — OF VII▸ Cellground
PLATE VI — OF VII▸ Cellground
PLATE VII — OF VII▸ CellgroundIn-stock rugs dispatch in 10–15 business days. Made-to-order pieces take around 11 months on the loom; we confirm your timeline when you order.
We ship across India and to selected countries worldwide.
Request a return within 3 days of delivery (14 days in the EU and UK). Made-to-order and custom rugs are final sale.
Plain answers about the wool, the loom, and what the rug does over years of use.
Cellground · the asked & answered